A week-long initiative focusing on vulnerable road users will kick off on Friday, July 5.
Police Scotland is committed to achieving the Scottish government’s 2020 casualty reduction targets and this campaign aims to raise awareness of the risks associated with vulnerable road users such as pedestrians, cyclists, horse-riders and motorcyclists, and officers in V Division, Dumfries and Galloway, will fully support the campaign.
The intention of the campaign is to reduce the number of casualties resulting from road collisions and improve road user behaviour; raise awareness and highlight the risks associated with vulnerable road users; interact with vulnerable road users and drivers to raise awareness through education and enforcement; and to enforce the core road traffic offences which contribute to road collision casualties.
Inspector Neil Hewitson, of the Divisional Roads Policing Unit, said: “Dumfries and Galloway is a very rural area with many roads running through our countryside.
“At this time of year, with the school holidays upon us and our galas and riding of the marches in full swing, there will clearly be more cyclists, pedestrians and horse-riders on our roads and we need to educate drivers, and vulnerable road users, as to the dangers that can be faced when using our roads.
“Statistics sadly show that in 2011, of the 176 deaths on Scotland’s roads, 83 of them fell into the category of a vulnerable road user. In this same period, 3608 vulnerable road users were injured on our roads.
“Officers will be out and about throughout the next week in an effort to interact with and educate those they come across on our roads as to the inherent dangers associated with this group.”