One of Scotland’s most famous hikers, Cameron McNeish, is helping endorse Dumfries and Galloway’s credentials as part of the Year of Natural Scotland 2013.
VisitScotland, in partnership with Dumfries and Galloway Council, has launched its latest initiative to get people out and about during this year, targeting people living in Scotland and northern England.
Explore Scotland’s Natural Trail encompasses an interactive digital guide, national print promotion and a radio campaign all focusing on the natural delights to be found in the region.
The voice and footage of Cameron McNeish are included on the digital guide and radio broadcasts that mention various attractions in Galloway. The medieval stronghold of Caerlaverock Castle, red deer in the UK’s first Dark Sky Park, the “spectacular Galloway Forest Park” and the popular Red Kite Trail are all highlighted.
The region’s beautiful landscapes, outdoor activities, natural larder, wildlife wonders, art in nature and history and heritage are all combined into the easily accessible trail that encourages visitors to experience natural joys such as “the sparkling waters of Loch Ken” and the “thrilling mountain bike trails at the 7stanes”.
Cameron said: “This is the Year of Natural Scotland and I would encourage everyone to get out in Dumfries and Galloway and discover it for themselves.
“There are impressive landscapes, wildlife, culture, local produce and historical attractions – and what better way to experience these things than to get involved in Explore Scotland’s Natural Trail and enjoy the natural Scotland we can all be proud of!”
Paula McDonald, regional director of VisitScotland, added: “We are delighted to work in partnership with Dumfries and Galloway Council during the Year of Natural Scotland 2013, which is a golden opportunity to promote the region as a great destination for a day out or for an extended break.
“Dumfries and Galloway is a natural fit for this themed year boasting so many great natural assets and we’re proud to have Cameron McNeish heading up the Explore Scotland’s Natural Trail campaign for the region.”
Explore Scotland’s Natural Trail can be found on www.visitscotland.com/naturaltrail