Staff at the Galloway Arms Hotel in Newton Stewart were taking people inside from Victoria Street to warm up by their open fire and offering teas and coffees.
Another business in the town owned by the hotelier, Gordon Andrews, the popular Belted Galloway visitor centre, is three feet under water for the second time in three years.
Homes and businesses in Newton Stewart are reeling after the worst flooding for 50 years as the River Cree burst its banks.
One shop worker from a newsagents in Victoria Street in Newton Stewart had to be evacuated from the shop by fire crews.
Staff from the Cinnamon shop had to transfer their tables and chairs into the Brew Ha Ha shop to save them.
Power went off at about 11am and phone lines went down about midday. Both mobile and landlines were down.
The Cree Bridge was closed about 12.30pm and no one could believe what they were seeing.
Anyway, so far no one has been harmed