Hazel is face of new tourism campaign

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A CASTLE Douglas artist is to be the face of a new VisitScotland tourism campaign.

Hazel Campbell, a landscape painter from Kelton, is one of four new faces to be photographed to appear in VisitScotland’s latest international campaign that encourages more Europeans to visit during the off-peak season.

Each person photographed represents their particular passion for Scotland - each introducing a different theme which helps to bring Scotland to life for potential European visitors. The latest themes include traditional art and creativity, pre-history and not least adventure travel which will encourage more Europeans to Scotland in this current year of Active Scotland. Other ongoing themes include wildlife, island hopping, food and drink, fashion, music, gardens and golf.

Hazel, who lives on a dairy farm at Kelton with her husband Alan, and joins Sheila Fleet, a jewellery maker from Orkney, Donald John Mackay, a Harris Tweed weaver from the Outer Hebrides and Stevie Christie of Wilderness Scotland, an adventure holidays company. The four new Scots will help deliver this year’s £900K campaign joining 14 others chosen for last year’s promotion in the marketing push that has inspired thousands of visitors from Europe to visit Scotland and brought a welcome boost in these difficult economic times.

Dumfries and Galloway will be highlighted particularly under the art and creativity, adventure/active and garden themes with information available on the Red Kite Trail, Logan Botanic Gardens and Gretna Green in addition to Kirkcudbright ‘artists town’ NTS Broughton House and Spring Fling.Working in partnership with low cost airlines, ferry companies and accommodation providers, the campaign harnesses the enthusiasm of tourism businesses across Scotland to target potential visitors in Germany, France, Spain, Italy, Sweden, Belgium and the Netherlands. The campaign runs until June 2011 and is designed to promote Scotland as an ideal touring destination, every month of the year.

For more details on the campaign, log on to www.visitscotland.org