Campaign aims to draw autumn visitors

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Autumn short breaks in Dumfries and Galloway are being promoted as part of the national tourism organisation’s latest seasonal push.

A direct mail campaign created by VisitScotland, in partnership with Dumfries and Galloway Council, highlights the natural beauty of the region and offersa ideas for things to see and do. The print campaign will target around 50,000 homes within drivetime of Dumfries and Galloway, including people who live in central Scotland and northern England.

Art in the landscape, events, walking, cycling, wildlife and the Solway Coast Heritage Trail, as well as food and drink, are all highlighted in the colourful mail campaign which is part of VisitScotland’s Surprise Yourself initiative.

The VisitScotland promotion also includes mention of the region’s Dark Sky Park, the world class 7Stanes mountain biking trails and the various festivals that take place throughout the autumn and winter. It encourages people to order a destination guide, search for more information on and choose from the special offers now available.

A national print media advertising and radio campaign encouraing people to visit Dumfries and Galloway is also underway and a promotional partnership has been secured with national food brand Sea Spray reaching thousands of customers with an on-pack competition that offers the prize of a short break to the region.

Chair of the planning, housing and environment services committee Councillor Ian Carruthers said: “Dumfries and Galloway is an inspiring destination throughout the year and especially during the autumn months when the colours of the natural landscape are at their best. I am pleased that our council is partnering VisitScotland to highlight the region, including our wonderful wildlife and the easy drive time from the central belt of Scotland and the north-east of England.”

Paula McDonald, regional director for VisitScotland, added: “Autumn is a fantastic time to visit Dumfries and Galloway and our latest campaign in partnership with Dumfries and Galloway Council shows the region’s best assets, encouraging people to find out more information and book a break in one of the most beautiful parts of Scotland.”