- A frozen Christmas dinner from Iceland is on average 40% cheaper than a fresh Christmas dinner*
- Iceland’s frozen Christmas dinner comes in at under £20.00, compared with £34.80 average if you were to buy fresh*
- Luxury accompaniments including Goose Fat Roast Potatoes almost a quarter of the price of some chilled versions
Iceland is wishing its customers a Merry frozen Christmas this year and to add to the festive cheer, shoppers can save up to 40 per cent when switching to a frozen Christmas dinner compared to buying fresh from other supermarkets. By calculating the average cost of fresh products from five well known supermarkets, including Tesco and Asda, Iceland’s frozen offering could save shoppers over £15.
Christmas dinner is the most hotly anticipated meal of the year and 20 per cent of Brits expect to spend most of their festive budget on food1. Iceland is on hand to offer customers a wallet- friendly feast with an entire Christmas dinner for just £19.50.
By picking up their turkey, pigs in blankets, Yorkshire puddings, sprouts, roast potatoes and carrots from the freezer aisles, Iceland shoppers can feed a family of six for just £3.25 per head – welcome news for the 67 per cent of the country wishing they had more cash to splash this Christmas2.
Shoppers can pick up a large frozen festive bird for just £13 from Iceland, compared to £23 for the same size fresh turkey at Waitrose – freeing up some change for a bottle of fizz or a last minute gift.
Iceland customers can pick up 20 frozen Yorkshire puddings for just £1, a third of the price compared to fresh equivalents at Tesco, Asda, Morrisons and Waitrose. But roast potato lovers get an even better deal with Iceland’s frozen Luxury Goose Fat Roast Potatoes almost one quarter the price of those at Sainsbury’s.
A frozen basket of Christmas shopping not only cuts food bills by up to 40% but also reduces planning, prep and panic time. Iceland shoppers can avoid the annual Christmas rush by picking their festive dinner up from a local store weeks in advance – or having it delivered to their home to make preparations even easier.
Neil Nugent, Head Chef at Iceland, said: “Christmas dinner is one of the most important meals of the year, but it shouldn’t have to cost the earth in order to have a fantastic meal. We are proud to offer our customers great value food all year round and Christmas shouldn’t be any different.”
Iceland’s £19.50 Christmas dinner includes:
- Bernard Matthews Golden Norfolk Turkey, Large – £13.00, 4-4.7kg
- 12 Sausage & Bacon Rolls – £2.00, 276g
- 20 Yorkshire Puddings (25% extra free) – £1.00, 362g
- Frozen for Freshness Button Sprouts – £1.00, 900g
- Luxury Goose Fat Roast Potatoes – £1.50, 1.05kg
- Frozen for Freshness Baby Carrots – £1.00, 900g
Iceland has also launched a Christmas feast bundle for just £22 including all the trimmings at this year – that’s just £3.67 each for a family of six. Shoppers can unlock the deal here http://www.iceland.co.uk/christmas-dinner and also purchase in store.