Dumfries and Galloway is set to become a May Day Bank Holiday destination for food lovers with the help of a new event to encourage foodie tourists to visit the region.
Developed by Savour the Flavours of Dumfries and Galloway, ‘Flavour Taster’ will be a four-day celebration of Dumfries and Galloway food and drink, a bite sized version of the autumnal ‘Flavour Fortnight’ event, taking place from 4th – 7th May 2012.
‘Flavour Taster’ has been developed by Savour the Flavours to capitalise on the success of Flavour Fortnight and the growing interest across the UK in local and artisan food and drink.
Liz Ramsay, Project Manager of Savour the Flavours, said: “Flavour Taster gives us an opportunity to put quality local food and drink right at the heart of the tourism experience in Dumfries and Galloway. We have some truly world class products in this region, as well as inspirational people in the industry who are happy to share their passion with visitors to Dumfries and Galloway. The success of Flavour Fortnight in becoming one of Scotland’s biggest food festivals in just two years is a testament to the creativity and the enthusiasm of the industry here.
“Our hope is that Flavour Taster will help introduce foodies to Dumfries and Galloway and encourage visitors who are already here to discover the flavours of our region, and we hope it will encourage more visitors to return for longer breaks in the autumn to enjoy ‘Flavour Fortnight’.”
‘Savour the Flavours’ is funded by LEADER and Dumfries and Galloway Council, and the council have provided extra funding for ‘Flavour Taster’ through the South of Scotland Business Competitive Project, a new European funded project that supports local businesses and promotes economic growth.
news of the new food festival comes hot on the heels of the announcement from Scottish Enterprise that tourism businesses and event organisers in Scotland have experienced an eight per cent increase in turnover and seven per cent increase in sales per visitor over the last 12 months thanks to a new national food and drink project, called Experiencing Scotland.
The Experiencing Scotland project, which is funded and delivered by Scottish Enterprise, was developed in October 2010 to encourage tourism businesses to work in partnership with food and drink producers to get more local Scottish produce onto their menus.
The Flavour Taster programme of events will be unveiled in early spring and people who want to register to receive information about Dumfries and Galloway’s food events should visit www.flavourfortnight.co.uk