The conference will feature a series of workshops, networking events, panel discussions and talks exploring themes such as destination development, sustainability and place branding, as the SSDA seeks to support the region’s recovery and future growth.
Key speakers and guests will include travel journalist and broadcaster Simon Calder; SSDA chairman David Ibbotson; SSDA CEO Ross McAuley; South of Scotland Enterprise CEO Jane Morrison Ross and Rob Dickson, director of industry and destination development at VisitScotland.
Mr McAuley said: “After such a tough period, it’s exciting to have this opportunity to get back together and build tourism in the region in a way that is sustainable, of benefit to local communities and provides a real and long-term boost to the region’s economy.”
The SSDA recently unveiled research including insights around the region’s potential to be the new Cornwall.
Portpatrick Hotel is bouncing back after avoiding permanent closure
Tradition meets comfort surrounded by the natural beauty of the Rhins of Galloway
Charming Rhonehouse cottage hits the market for the first time in 60 years
Ascensos becomes headline sponsor of Stranraer Oyster Festival
Kirroughtree closes its doors
The research, based on a survey of more than 3400 people, said the south of Scotland had many of the attractions that draw crowds to such tourist hotspots like Cornwall and the Cotswolds. However, many holidaymakers were simply unaware of what it had to offer.
For more information visit https://www.ssdalliance.com/event/ssda-conference-2022.