Council launches food provenance brand
As part of its marketing strategy to promote all aspects of food provided by Dumfries and Galloway Council, including school meals, the authority has developed and is introducing a ‘Naturally D&G’ provenance brand.
Across the region, DGFirst provides food with produce sourced from local suppliers wherever possible for schools, meals on wheels, leisure centres and functions. Each year, DGFirst produces around two million school meals, more than 22,000 meals on wheels, and caters for over 60,000 people attending events, as diverse as royal banquets, informal barbeques, and private functions.
Dumfries and Galloway Council is the first local authority in Scotland to develop a provenance brand. It will highlight the area, the council, services and suppliers.
Councillor Archie Dryburgh, chairman of DGFirst Management Committee, said, “Building the local economy and providing the best start in life for all our children are priorities for our Council. The Naturally D&G brand fits well with these priorities. We believe that it’s important that we work with local suppliers to provide the best quality food product that we can for a wide range of customers, starting with our school pupils.”
The council says the Naturally D&G brand means that consumers can be sure that:
• Meals are freshly prepared with seasonal ingredients
• Eggs are from free-range hens and the meat is from animals farmed to British welfare standards
• No endangered fish will be served
• the menu is free from undesirable additives and GM ingredients
• Milk is supplied from local dairies
• Meat is sourced from UK farms
• Scottish-produced fruit and vegetables is bought when in season and available
• Only free-range eggs from local suppliers are bought