Third Age Wigtownshire Venture “Hour Time” Funded By NESTA’s Age Unlimited Challenge

08/07/11 - 11070804 - FLOURISH MARKETING'NEWTON STEWART'Anni Telfour
08/07/11 - 11070804 - FLOURISH MARKETING'NEWTON STEWART'Anni Telfour

Hour Time, a social venture established by Anni Telford from Braehead, near Newton Stewart has been awarded nearly £7,500.

The cash was given as part of NESTA’s Age Unlimited Scotland 2011 challenge – a project which aims to support people aged 50 plus who have the spark of a good idea for a new service which could benefit their local community.

Her venture is an hour for hour equality based time bank which will bring together diverse groups within Galloway by offering people the opportunity to share their skills and talents, from baking to gardening, stacking wood to cleaning windows and visiting individuals who are isolated to supporting young mums. It will help support those who are socially anxious, depressed, unemployed or isolated and help those many older people retiring to Galloway make a useful contribution to and contacts within their new community. The funding will be primarily used to support premises, transport and marketing for the venture.

The Age Unlimited Scotland programme was launched by NESTA in December 2009 in response to research which showed the UK is unprepared for the challenges of an ageing population. NESTA is committed to supporting and working with its older social entrepreneurs to improve their communities and keep everyone active and healthy. The programme aims to help older people be seen as valued members of society, generate income beyond retirement age and reduce demands on the public purse.

Anni Telford, of Hour Time said “After I’d taken early retirement, I started doing some voluntary work as I thought I’ve got skills that people want. I saw the details of NESTA’s programme and realised I’d love to do that. The idea of equality has driven me to set up the time bank - it makes me want to do something to help support people and show that we all have skills which other people value.”

Jackie McKenzie, NESTA’s Head of Innovation Programmes in Scotland commented: “We believe the over 50s have the experience, knowledge and skills that can be applied to anything. We were looking for people who had the spark of an idea about creating a more positive environment for people in their community, the skills to create a project supporting isolated people in their community and the experience to motivate others to get involved. The work that Hour Time will do in the community was what really attracted us to this project, and Anni’s energy and creativity can make a tremendous difference within both her local area and the wider community.”

Anni applied to the Age Unlimited Scotland 2011 Programme in February 2011, and since that time has been guided through the process of developing her idea through workshops, mentoring and intelligent support. On 29th June she made a final “Dragon’s Den” style pitch to a judging panel comprising Jackie McKenzie, Hugh McLean, Founder and Director of Atlantis Community Leisure, Thomas McAlister, Development Manager of Firstport, Halima Khan, Director of the Public Services Lab at NESTA.

Applications were received from 70 individuals / teams with the seed of an idea for a social or community enterprise. Those receiving funding, picked from 11 finalists, were judged on their achievements in three areas: genuine innovation which does not duplicate what is already in the community; opportunity to save the public purse by offering services that are more cost-effective; and ability to be scaled and replicated across Scotland.