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Brilliant campaign to draw in tourists

Brilliant moments in Dumfries and Galloway are being promoted in VisitScotland’s latest UK tourism campaign.

The tourism organisation’s spring/summer campaign is now live and includes a direct mail campaign targeting 44,000 people in the UK as well as national press, radio and online advertising.

A visit by Real Radio Scotland to the region’s attractions promoted the Mull of Galloway Experience, Kirroughtree 7stanes and Cocoabean Company on “Ewen and Cat’s Guide to Scotland” – a one-hour radio show that captured the “brilliant moments” to be found in Galloway.

VisitScotland’s Brilliant Moments campaign is a £5.3 million campaign supported by TV advertising starring Chris Hoy which will run in the UK throughout this year encouraging people to come to Scotland as the world focuses its attention on the Commonwealth Games, Ryder Cup and Homecoming Scotland 2014.

The Wickerman Festival at Dundrennan features in a second TV advert launched in January, specifically promoting the Homecoming Scotland 2014 which now has in excess of 600 events taking place across the country, many of which are in Dumfries and Galloway.

The campaign covers a variety of Brilliant Moments a visitor can experience throughout the region, including visitor centres at Clatteringshaws, Glentrool and Kirroughtree.

Paula McDonald, regional director of VisitScotland, said: “We have worked in partnership with Dumfries and Galloway Council to deliver this regional marketing campaign which aligns itself with the national Brilliant Moments campaign, capitalising on once-in-a-lifetime events which will be hosted in Scotland this year.

“Scotland welcomes the world in 2014 with all eyes on Scotland with the Commonwealth Games, Ryder Cup and Homecoming Scotland 2014 so our dedicated direct mail, radio promotion and print advertising is reaching the strongest target markets for encouraging more trips to the south-west of Scotland through the spring and summer.”

For more information on Brilliant Moments log onto www.visitscotland.com/brilliant or #brilliantmoments

 

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