This year’s Border Union Show, at Kelso on July 26 and 27, will feature a wide range of wool products and allow farmers and other visitors to the event to see the full wool supply chain from a fleece to a rug.
British Wool Marketing Board’s marketing manager Tim Booth said this year’s BWMB display would help explain how wool from a sheep’s back becomes one of the very many everyday items consumers know and recognise.
“Increasing demand for natural and sustainable fabrics means wool products are once again at the top of many people’s agendas when it comes to buying new fashion and furnishings,” he said.
“As a truly renewable product, wool has many advantages over its man-made competitors and retains its unique insulating and cooling properties no matter how it is processed and used.”
This year’s BWMB stand at the Border Union Show will feature a range of Scottish wool products. “We will also have a bale of greasy and scoured Cheviot wool on show to help visitors see just how wool gets from its natural state to the finished products,” said Tim.
Visitors to the stand will also be guided through the work BWMB is doing to promote British wool to a worldwide audience through its involvement with Campaign for Wool. “The CfW is a truly unique collaboration of wool marketing organisations across the world and has yielded dramatic results in a very short space of time, helping drive demand for wool and wool products both at home and abroad.”
A key focus for BWMB in the next 12 months and beyond is working with the next generation of sheep farmers, said BWMB chairman and Northumberland farmer Malcolm Corbett.
“There are a number of limiting factors which are currently holding back a generation of eager young farmers making progress in the sheep sector.
“These new entrants are the future of our industry and BWMB is keen to encourage them wherever possible,” he explained.
Mr Corbett said young new entrants to sheep farming should speak to BWMB staff, at the Border Union Show. “We are actively working on a new entrants’ scheme and want to ensure we hear from as many new entrants as possible this season.”