A VisitScotland ‘Brilliant Moments’ campaign to encourage more people to visit Dumfries and Galloway this autumn is well underway and set to increase interest and visitors to the region.
The tourism promotion is a partnership between Scotland’s national tourism agency, and Dumfries & Galloway Council. Using multi-touch points, the campaign includes a range of national print advertising, digital and social media, as well as an A5, full colour direct mail targeting the UK market.
The main campaign themes include outdoor/active, wildlife, history & heritage, food and drink and events with new products including The Devil’s Porridge and the Burns and the South West Trail. The Annandale Distillery which opens soon has also been included to highlight Scotland’s newest distillery in the region.
‘Burns and the South West Trail’ features on a direct mail which targets nearly 48,000 homes promoting three dedicated Burns itineraries in the region and further into Ayrshire. The detailed itineraries encourage visitors to experience places in the region that Robert Burns knew and loved, and makes the connection between the region’s famous heritage and Homecoming Scotland 2014 which has seen Dumfries & Galloway play host to many successful events this year.
Prizes for the campaign have been offered by Eskdale Hotel, Abbotts Chocolates and Truly Scruptious in Langholm as well as North West Castle Hotel in Stranraer and Creetown Gem Rock Museum.
Paula McDonald, Regional Director of VisitScotland, said; “We are delighted to work in partnership with Dumfries & Galloway Council to encourage more visitors to the region this autumn. There’s been a real buzz about Scotland and indeed Dumfries & Galloway during the Commonwealth Games and the upcoming Ryder Cup and businesses here have done a fantastic job in welcoming visitors who have been attending the great Homecoming events here.
“Tourism is more than a holiday experience – it creates jobs, sustains communities and provides a shop window for business activity and we’ll continue to work hard to promote the area into the next Year of Food & Drink.”
Councillor Colin Smyth, Chairman of the Council’s Economy, Environment and Infrastructure Committee said; “Dumfries & Galloway Council has recently agreed £240k worth of funding for VisitScotland which allows us to continue our productive partnership and allows the national tourism organisation to effectively market Dumfries and Galloway both at home and abroad. This funding demonstrates how important we view tourism and the favourable impact it has on our regional economy. I am sure VisitScotland’s autumn campaign will be successful as we have some fantastic new visitor attractions as well as established favourites.”