A new destination campaign to inspire people to visit Dumfries & Galloway this spring and summer has been launched by VisitScotland, in partnership with Dumfries & Galloway Council.
With outdoor activities, wildlife, history & heritage, food & drink and events, Dumfries & Galloway has long been a draw for visitors with an interest in adventure and the natural world.
Launching this month, the spring campaign, which complements VisitScotland’s Brilliant Moments campaign, highlights the range of events and activities that visitors can see and discover in the region including:
· The International Ice Hockey Womens’ World Championships (30 March-5 April)
· Wild Spring Festival (4 April)
· Dumfries & Galloway Arts Festival (22-31 May)
· Spring Fling (23-25 May)
· Kirkcudbright Jazz Festival (11-14 June)
· Moffat Classic Car Rally (27-28 June)
· Langholm Common Riding (31 July)
· Galloway County Fair (15-16 August).
As well as press and radio advertising, the campaign also incorporates e-zines and a direct mail targeting around 45,000 people who have expressed an interest in visiting the region. It will also involve digital activity, including Facebook posts, e-mails and online banners.
The direct mail brochure features stunning images of Kippford, Sandyhills Bay, Dalbeattie and Castle Kennedy Gardens. Local tourism attractions include the Galloway Forest Park, Drumlanrig Castle, Cream O’ Galloway, Laggan Outdoor Activity Centre, The Galloway Activity Centre, the Solway Coast and RSPB Mull of Galloway.
With a particular focus on food and drink, Dumfries & Galloway businesses highlighted also include the many farmers’ markets held throughout the region, Marrbury Smokehouse, Kilnford Barns and Locharthur Farm Shop who all offer visitors the chance to enjoy their own brilliant moments.
Paula McDonald, Regional Director of VisitScotland said; “Dumfries & Galloway is always a popular choice among visitors but it is important to keep momentum going following the major events of 2014. Tourism is at the heart of the region’s economy, creating jobs and sustaining communities and we continue to work in partnership with Dumfries & Galloway Council to deliver the regional tourism strategy.
“With our outstanding natural larder taking centre stage during the Year of Food and Drink 2015, this campaign offers visitors, from both Scotland and further afield, just a taste of the many brilliant moments Dumfries & Galloway can offer.”